Technological Differentiation and Performance Measurement on Supplier Integration in New Product Development
نویسندگان
چکیده
Această lucrare examinează literatura de specialitate cu privire la integrarea furnizorilor în realizarea de produse noi şi contribuie cu o cercetare empirică pentru a demonstra că diferenţierea tehnologică, performanţele afacerilor, inovarea şi comunicarea dintre companii şi furnizorii lor sunt pozitiv asociate cu nivelul de integrare al furnizorilor în realizarea de produse noi. În final, este propus un model conceptual ce indică faptul că nivelul de integrare al furnizorilor în realizarea de produse noi este pozitiv influenţat de măsurarea performanţelor furnizorilor din perspectiva inovării şi a diferenţierii tehnologice.
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